AI Content Generation in Laravel: Automating Marketing Copy

Content at Scale

E-commerce sites with thousands of products, marketing teams producing daily content, technical documentation that needs updating—AI can help generate and maintain content at scale while maintaining quality and consistency.

Product Description Generator

class ProductDescriptionGenerator
{
    private string $brandVoice = <<brandVoice}

Generate a product description for:
Name: {$product->name}
Category: {$product->category}
Features: {$product->features}
Price: \${$product->price}
Target Customer: {$product->target_customer}

Requirements:
- 150-200 words
- Include a hook in the first sentence
- Highlight 3 key benefits
- End with a subtle call to action
- SEO-friendly with natural keyword integration
PROMPT;

        return $this->ai->generate($prompt, [
            'temperature' => 0.7,
            'max_tokens' => 500,
        ]);
    }
}

Batch Processing

class GenerateProductDescriptions implements ShouldQueue
{
    public function handle(): void
    {
        Product::whereNull('ai_description')
            ->chunk(100, function ($products) {
                foreach ($products as $product) {
                    GenerateSingleDescription::dispatch($product);
                }
            });
    }
}

A/B Testing Generated Content

class ContentVariantGenerator
{
    public function generateVariants(Product $product, int $count = 3): array
    {
        $variants = [];

        $styles = [
            'emotional' => 'Focus on how the product makes the customer feel',
            'technical' => 'Emphasize specifications and performance metrics',
            'social' => 'Highlight popularity and social proof',
        ];

        foreach (array_slice($styles, 0, $count) as $style => $instruction) {
            $variants[$style] = $this->generate($product, $instruction);
        }

        return $variants;
    }
}

Quality Control

class ContentQualityChecker
{
    public function check(string $content): array
    {
        return [
            'word_count' => str_word_count($content),
            'readability' => $this->calculateReadability($content),
            'sentiment' => $this->analyzeSentiment($content),
            'issues' => $this->detectIssues($content),
        ];
    }

    private function detectIssues(string $content): array
    {
        $issues = [];

        if (preg_match('/\b(best|greatest|amazing)\b/i', $content)) {
            $issues[] = 'Contains superlatives that may seem exaggerated';
        }

        if (strlen($content) < 100) {
            $issues[] = 'Content may be too short';
        }

        return $issues;
    }
}

Human Review Workflow

class ContentReviewWorkflow
{
    public function submit(Product $product, string $content): void
    {
        ContentReview::create([
            'product_id' => $product->id,
            'content' => $content,
            'status' => 'pending',
            'quality_score' => $this->checker->check($content),
        ]);
    }

    public function approve(ContentReview $review): void
    {
        $review->product->update(['description' => $review->content]);
        $review->update(['status' => 'approved']);
    }
}

Conclusion

AI content generation works best with clear guidelines, quality checks, and human oversight. Use it to scale your content production while maintaining the standards your brand requires.