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An AI Chatbot for a Small Business Website That Doesn't Make Things Up

An AI chatbot for a small business website should answer from your own details, admit what it doesn't know, and hand the rest to you. Here is how I build one.

An AI chatbot for a small business website can save you hours of answering the same questions: Do you serve my area? What are your hours? How much is a visit? Can I book Saturday? It can also embarrass you, if it invents a price or promises something you don't do.

Here's how I build chat assistants that help without making things up.

Answer from your details, not the whole internet

The assistant is given your own information: services, service area, hours, policies, how booking works, what you don't do. It's told to answer only from that. When a question falls outside it, the honest answer is "I'm not sure about that, here's how to reach the owner," not a confident guess.

An off switch and a simple mode

Owners should be in control. The chat on a site I build has:

  • An off switch in the dashboard, for any reason
  • A simple-answers mode that only uses your written answers, word for word, for owners who want no AI writing at all
  • Your own API key, so the cost is yours and visible, usually a few dollars a month for a small business

It hands off to you

The best thing a website chat can do is turn a question into a lead. When someone asks for a quote or a time, the assistant collects their name and contact and sends it to you, or points them to your booking page. You get an email with the whole conversation.

A log of what people ask

Every conversation is saved for you to read. That log is gold: it tells you what customers wonder about that your site doesn't answer. Add those answers to the site, and both the site and the assistant get better.

What it shouldn't do

  • Quote prices you haven't written down
  • Give legal, medical or financial advice
  • Pretend to be a person
  • Collect payment details in chat

More than chat

The same kind of AI can do other office work: sort incoming leads, pull details out of invoices and PDFs, draft replies in your voice for you to approve, or search your own manuals. I build those as small tools with you approving anything that matters. The services page lists more.

Questions people ask

Can I add an AI chatbot to my website?

Yes. It can be added to most sites, including WordPress, and trained on your own business details.

How much does an AI chatbot cost to run?

The AI usage for a small business site is usually small, often a few dollars a month, billed to your own account so you see it.

Will the chatbot make up answers?

It's set up to answer only from your details and to say when it doesn't know. A simple mode can limit it to your written answers only.

Can the chatbot book appointments?

It can collect requests and send people to your booking page, or pass their details to you. Start a project to talk about yours.

Want this for your business?

I build websites, online stores and web apps for small businesses: a working version first, a fixed price in writing, unlimited revisions until you're happy.

Start a project See the work